The governing body of the major Italian professional football league, Lega Serie A, will publish a special collection of NFTs to commemorate the last game of the Italian Cup this year. The 2021 Coppa Italia final is considered a historic event as Juventus and Atalanta prepare to fight for the cup for the first time.
Italian Football League offers collectibles for the final of the Cup of Italy
The winner will be determined in a game on May 19th when the two teams meet at the Mapei Stadium in Reggio Emilia. After a successful year in the Italian football championship, Bergamo-based Atalanta will now challenge the Italian Grand Juventus for the Cup of Italy. With 13 titles won so far, Turin's Juve is the most successful club of the tournament.
Lega Serie A wants to celebrate the game with a special NFT collection, including the official trophy and match highlights. The non-fungible tokens (NFTs) will be launched in collaboration with the payment and cryptocurrency platform Crypto.com after both sides have reached an agreement that is expected to extend into the future.
According to a joint announcement, Lega Serie A is the first major professional soccer league to partner with a crypto company and develop such an initiative. It is also the second sports organization to use Crypto.com to release tokens after Aston Martin's team reminded Cognizant to return to Formula 1 with NFTs.
Lega Serie A partners with Crypto Company to expand global audiences
The Milan-based Lega Serie A is one of the leading European football leagues and one of the most famous in the world. 20 clubs compete in Italy's leading league, the four best of which qualify directly for the group stage of Europe's most prestigious professional football tournament, the Champions League. Commenting on the agreement with Crypto.com, Luigi De Siervo, Lega Serie A SEO:
We are the first football league in the world to sign an agreement in this new market, which is extremely innovative and not only relevant to sports fans.
De Siervo emphasized that with the release of NFT, Lega Serie A wants to further promote its brand internationally and expand its global audience, which had more than 1 billion viewers last season. The Coppa Italia Final "will provide an exciting experience for millions of fans around the world not only on the pitch, but also before and after the game, thanks to the many commercial and marketing initiatives we will organize with our partners."
"We are proud to be working with an exceptional partner like Lega Serie A," said Kris Marszalek, Co-Founder and CEO of Crypto.com. "Through our partnership, we will bring the best of blockchain technology and football together by jointly developing NFTs that will immediately become classics and coveted collectibles," added the CEO.
Crypto.com provides payment and exchange services to crypto users that allow them to buy, sell, and spend cryptocurrency. The company operates worldwide and offers an exchange platform, a mobile app that supports over 100 coins, including BTC and BCH, a wallet without a deposit, and a prepaid Visa card that can be loaded with cryptocurrency.
What do you think of the Lega Serie A initiative to launch NFTs for the 2021 Coppa Italia final? Let us know in the comments below.
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Atalanta, clubs, coins, collectibles, Coppa Italia, crypto, cryptocurrencies, finals, soccer, Juve, Juventus, Lega Serie A, NFTs, soccer, sports, teams, tokens
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